The two genders have converged, and men—individually and collectively—must now embark upon a search for a new identity. The authors placed themselves at the center of the debate over the future of men when they launched the media shots (New York Times, Economist, Time, etc.) that set off a global buzz about metrosexuality, or straight men who are "just gay enough." In The Future of Men, they explore cultural, social, biological, and economic changes, as well as media influences, that have fundamentally altered the roles, relationships, and identities of the sexes. While the authors are American and domiciled in the U.S., their view is global—and for this work, they tapped interview subjects and reference materials from around the world, with considerable input from the U.S., the U.K., Australia, India, The Netherlands, and Turkey.

The Future of Men is a provocative survey of gender relations and roles, and includes consumer-focused market research findings on the blurring of the traditional attitudes and behaviors of the sexes. Where once men were securely and incontrovertibly "on top," the authors have uncovered clear evidence that modern man is now doggedly trying to stake claim to any position in which he’ll find comfort and sustenance, with the ultimate goal having more to do with being a good person, a good lover, and a good citizen than a domineering force within society, the workplace, or the home.

The Future of Men looks at this topic through two perspectives, sociological and commercial, examining causes and implications through the eyes of experts in consumerism and pop culture. It is a unique and media-savvy take on the near future of gender relations, with an emphasis on men.

The authors wrote this book because they have been deeply involved in the public debate about the evolution of the sexes, and they recognized a distinct void in the available literature. So much has been written about women and their revolution and evolution in recent years, but what about men? How has the male of the species responded to the empowerment of the female? This book provides the first comprehensive overview of what has taken place over the past three decades, as the Women’s Lib movement has increasingly marginalized men into the "second sex," while turning women into "the sex in the spotlight"—and the sex more worthy of the benefit of the doubt.


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