Marian Salzman is one of the world’s leading trendspotters and co-author of Next Now, Future of Men, Buzz: Harness the Power of Influence and Create Demand, and Next: Trends for the Near Future, all co-authored with Ira Matathia, and of seven other nonfiction titles published over the past 20 years. She is executive vice president, chief marketing officer, JWT Worldwide, and held previous positions as chief strategic officer of Euro RSCG Worldwide and creator of TBWA International’s Department of the Future, headquartered in The Netherlands. Salzman is a TV regular, has presented on CNBC Europe, and is best known for popularizing such words (and the trends they represent) as wigger, singleton, and, most recently, metrosexual.

Ira Matathia has led some of the world’s most significant advertising agencies, as president of Chiat/Day offices in Toronto and New York. Over the last decade, he has managed a range of trend and strategic consultancies, including Chiat/Day’s Department of the Future, Y&R’s Brand Futures Group (Intelligence Factory), and Euro RSCG’s buzz@eurorrscg. His current position as Managing Partner, NoFormula Ltd., is a collaboration with former strategic colleagues at Euro RSCG. He is co-author (with Marian Salzman) of Next Now, The Future of Men, and Next.

Ann O’Reilly is editorial director of Euro RSCG Worldwide’s Strategic Trendspotting and Research group, overseeing the product offerings of the agency’s global trends initiative. She is also co-author of Next, of Buzz, and of a half dozen other books with Marian Salzman, including War and Peace in the Persian Gulf, which won a New York Public Library Best Book for the Teen Age award. Ann has worked remotely for fifteen years—truly a veteran of the experiment in virtuality that Jay Chiat initiated when she worked at Chiat/Day beginning in the early 1990s.